Test, Test, Test! The Only Free Way to Maximize Your Profits
Have you heard this saying... "The best things in life are free."
Well, Testing is absolutely one of them.
Testing is much more than something only copywriting geeks do... it's what ALL smart marketers always do - online and in direct marketing the real world.
Testing is the only way for you to find out WHAT exactly your target market wants, and HOW they want to be sold. And this is something is impossible to find out in any way other than testing.
Just ask any marketing top player and he will admit it's true.
Want proof of the power of testing for your business?
John Reese, the famous highly respected Internet marketing expert takes testing so seriously that he pays a big $300 to his Reese Report newsletter subscribers for every new test result they submit to him.
Yes, $300 just for telling him about a simple "test result".
But the secret is, he knows a "simple" test result is worth much more than what it seems - it's a powerful knowledge he can use to boost his profits.
Also big copywriters like Michel Fortin and Mike Morgan call themselves "test fanatics", because of how much they test everything all the time.
So if multi-million dollar copywriters who are secret weapons of the big players put so much focus on testing, don't you think it's enough proof of how essential it is?
Also the late Corey Rudl (RIP), one of the legends of Internet marketing who had been making huge money on the Internet since 1997, was famous for his "test everything" approach.
I well remember he was making $6.4 million a year four back in the days when you heard of none of today's "big gurus", because those days they were simply the "small Joe" in this business.
Now everyone who knows Corey Rudl, knows how much energy he put on testing. Actually, this was his motto to his company, staff, and students: "Test, test, and test more!"
So already see the amazing power of testing?
Great! Because of from reading this article... an even from your this month membership to List Profit Club, you get this ONE thing, the amazing profits you'll make is going to be more than worth it.
How Can You Test Anything Easily and Fast?
A concern most people have when talking about testing, is HOW to test without all the hassles of installing a $97 script on their server and tracking everything from there?
Great question! And since I am all about making things EASY and fast, this is a great answer... 
There is a powerful testing tools recently made available by Google, that has absolutely amazed big copywriters about how easy and effective it is...
Google Website Optimizer
It's actually a part of your Google AdWords account - offered to you as a free tool.
If you don't have an AdWords account, you can simply sign up for it here.
Google Website Optimizer is a very powerful testing and tracking tool that makes it super easy to run all kinds of tests - from the simple A/B split testing method, to the more complex variation testing.
Since I discovered it a couple of months ago while talking with one of my good business friends, I've been using it day and night to do tests about all parts of my marketing strategy, and the results have been amazing.
Here's the screenshot of a test I've recently done for my squeeze page at One Day eBook...
You can learn all about what different parts mean and how to easily use Google Optimizer easily on Google Help website.
So here's a question for you... Would you be happy if you could increase your squeeze page conversion rate by 50%?
This means converting 50% more of your visitors into your list... the traffic that you were losing before.
That would be great, wouldn't it?
Now what if you could double your conversion rate? Like going from 20% to 40%? How happy would you get if you break to code to doing that?
Well, that was exactly what happened to me after just two tests for my One Day eBook squeeze page using Google Optimizer. I tested the headline in one test and my picture on the side in another test.
So in just a few days, my squeeze page went from converting only 20% to as high as 40%.
But I didn't stop there...
I did a couple more tests and I brought the conversion rate to a whopping 60%!
Now you may know 40% is considered a fantastic conversion rate for a squeeze page. So that explains why my business friends had a hard time believing this 60% conversion rate result when I first told them.
Anyway, the point here is, when you can triple your conversion rate from 20% to a perfect 60% with just a few easy tests and also triple your profits... what in the world could can be more powerful than this to making your marketing more profit-pulling?
The answer is, nothing but testing.
And the great part about testing, is that it is free.
So go ahead right now to your AdWords account and set up your first Google testing campaign!
It's going to be much easier than you now think. I promise.
Hey, I wanted to make this article shorter but I really wanted to help you see the amazing power of testing for YOUR business, because I really care about your business success, and can't see you leaving money on the table.
To your increased success and profits,
Ladan Lashkari